Saturday, January 22, 2011

à paris...



Scarlett Johansson has been the celebrity ambassador of Moët & Chandon, one of the world's largest champagne producers and part of the Moët-Hennessy luxury goods company, since spring 2009 but her first advertisements for the brand were just recently released. Featuring the actress in pastel, frothy, confection-like ball gowns, she poses with old-school glamourous red lips surrounded by champagne bottles and wine glasses. Looking stellar, of course, despite her divorce from Ryan Renolds. According to Moët president and CEO Daniel Lalonde, the campaign "highlights a return to the immutable elegance and glamour that are inherent to both Moët and Scarlett.”


Images from [RDuJour]

They remind me a bit of the carefree, insouciant, Parisian atmosphere of the Miss Dior Chérie ads, but I just love that whole mood. Colorful springtime!

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